Archive for January, 2018

What Is

Take one look around and you will see we now live in a “mobile first” society. Everyone, even children as young as 5 years old, now have their very own mobile devices that allow them to access their favorite apps and websites.

More and more people are turning to their mobile devices to do everything from finding a restaurant in their local area to searching for their dream home.

So now the question is, how is this mobile first society going to impact your business?

The answer to that question is really quite simple. If your site is not mobile friendly you will miss out on a ton of traffic. This is because Google is now prioritizing sites that provide mobile users with the best experience.

It is no longer acceptable to have a desktop and mobile version of your website. Taking this approach will lead to lower rankings in the search results.

A better option is to have a single website design that is optimized for mobile. This means your site will automatically adapt based on the device being used to access it.

Should You Make Your Site “Mobile First”?

The answer to this question is it all depends. For some small businesses engagement is highest from desktop users. If this is the case you don’t need to worry too much about having a mobile “first” website.

If the bulk of your audience uses a mobile device to access your website, then yes, you should have a “mobile first” website design.

It’s all about ensuring your visitors have the best possible experience when they visit your website.

If you opt for a mobile responsive website, here are a few things you can do to make the transition as seamless as possible:

  • Don’t use flash
  • Optimize for local searches
  • Optimize for smaller screens
  • Get rid of all unnecessary code
  • Increase readability by removing unnecessary content