Archive for the ‘Social Media Marketing’ Category

What Is

Take one look around and you will see we now live in a “mobile first” society. Everyone, even children as young as 5 years old, now have their very own mobile devices that allow them to access their favorite apps and websites.

More and more people are turning to their mobile devices to do everything from finding a restaurant in their local area to searching for their dream home.

So now the question is, how is this mobile first society going to impact your business?

The answer to that question is really quite simple. If your site is not mobile friendly you will miss out on a ton of traffic. This is because Google is now prioritizing sites that provide mobile users with the best experience.

It is no longer acceptable to have a desktop and mobile version of your website. Taking this approach will lead to lower rankings in the search results.

A better option is to have a single website design that is optimized for mobile. This means your site will automatically adapt based on the device being used to access it.

Should You Make Your Site “Mobile First”?

The answer to this question is it all depends. For some small businesses engagement is highest from desktop users. If this is the case you don’t need to worry too much about having a mobile “first” website.

If the bulk of your audience uses a mobile device to access your website, then yes, you should have a “mobile first” website design.

It’s all about ensuring your visitors have the best possible experience when they visit your website.

If you opt for a mobile responsive website, here are a few things you can do to make the transition as seamless as possible:

  • Don’t use flash
  • Optimize for local searches
  • Optimize for smaller screens
  • Get rid of all unnecessary code
  • Increase readability by removing unnecessary content

7 Excuses to Choose Social Media Marketing as Your Tool

With the introduction of social media, the trend of online business has changed drastically. Amazing number of opportunities has been opened that were once too complicated to accept. Social media is one of the most important toolsfor all business strategies. Social media agency Toronto region will bring more highlights to you.

  1. Many people prefer to contact a social media agency for divertingtheir traffic. SEO was just a part of search engines, but very soon it has become a need of going social globally. With every step taken, theweb traffic increases as expected by the marketer.

  1. A social media agency Los Angeles hasdiverted traffic with advanced marketing strategies than the traditional method of marketing. It means most of the marketers rely on social media sites for their publicity and brand promotion.

  1. Social sites are highly active and this is one of the major excuses for you to switch to social media marketing. A site that has high number of users help you to stay connected withyour customers and builds a trust factor between you two. If people trust your brand, they will be influenced to rely on your company for future deals too.

  1. Credibility of the company relies on social media marketing. With the increasing number of customer engagement and followers of your site, you are likely to increase your business potential in the market. As a result, the regular buyers and followers will help you to build credibility in the market.

  1. The typical marketing method does not help you much to improve your brandimage. If you consider a social media agency Toronto statistics, thousands of fans and followers rely on the most demanded product. By improving your communication on these sites regularly, you are inviting a better image of your brand.

  1. With the help of a well done marketing strategy on a social site, you will welcome a long term relation with the customer. As your business grows, the number of followers and fans will also grow. These social sites help you to reach places where you cannot reach physically. People from remote areas alsohave internet facilities today and this has helped the marketers to use social media as their tool.

  1. A social media agency Los Angeles has the ability to drive the sales by its products and services. With a good ad, you will drive your sales by influencing more people to use your product. A good ad on a popular social site allows the customers to make purchase decisions.Your future depends on social media agency.